|Apr 24||Public post|
What does a splash of yellow mean to you?
Listen to an episode on the history of colors! Wait, colors? Yes, you heard right. 99% Invisible recently released an episode all about how colors have moved throughout history. In the episode the guest, Kassia St. Claire dives deep into the following colors: red, green, purple and a few more. Colors in psychology all influence our minds in different ways and today a number of marketers and designers incorporate different colors to elicit emotions and connections within the consumer products they are building.
Next time you click on a "Submit" button or "Pay now" button take a step back and think about the colors used on the page or on the button itself and think about the certain emotions you may be experiencing. Do they influence you to buy now? Do they make you doubt your purchase?
Biggest takeaway: Red is the color with the most data and testing that in turn gives us measurable impact in understanding how we react emotionally or physically when we see the color red. An interesting data point - soccer teams that use the color red during matches have done statistically better than teams that did not incorporate red into their match. Kinda crazy, yeah?
About the podcast: Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture
We strongly suggest (if you have 1 min to spare) to check out the podcast creator above and leave them a review using your favorite podcast catcher. Lots of work goes into producing episodes and we love seeing creators thrive.
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